running mantras

The race supporters who stand at the sidelines cheering on their favorite runners are undeniably a great motivator for the folks in the race. I've seen some pretty good signs over the years but my favorite has always been: "Don't Stop: People Are Watching!" I've also started writing a word or phrase on my arm with a Sharpie before the race. It's those little reminders that keep you going when the going gets tough. What are your favorite running mantras?